Grow Your Mobile App with Google App Ads
Reach potential app users and encourage meaningful in-app actions through strategic advertising across eligible Google channels.
Our App Ads solutions help businesses plan, launch, manage, and optimize app campaigns with a focus on user acquisition, app engagement, and measurable advertising objectives.
WHY CHOOSE APP ADS
Reach the Right Users Across Google's Advertising Network
Google App campaigns help businesses promote eligible mobile applications across Google's advertising channels using automated ad delivery, bidding, and optimization.
Our approach focuses on understanding your app's goals, identifying meaningful conversion actions, preparing suitable creative assets, and selecting appropriate campaign settings.
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Expand Your App's Reach
Introduce your application to relevant users across eligible Google advertising placements.
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Encourage App Installations
Develop campaigns focused on helping potential users discover and install your mobile application.
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Support Valuable In-App Actions
Optimize toward eligible in-app events that matter to your business, such as registrations, subscriptions, purchases, or other meaningful actions.
OUR APP ADS SERVICES
End-to-End Support for Google App Advertising
From app campaign planning and conversion measurement to asset preparation, campaign management, and performance analysis, we support businesses in developing more informed app advertising strategies.
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01
App Advertising Strategy
Develop a campaign strategy based on your application's business model, target users, advertising goals, available budget, and relevant conversion events.
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02
App Conversion Tracking
Review app measurement requirements, relevant in-app events, and supported analytics or attribution integrations to help evaluate campaign effectiveness.
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03
Creative Asset Planning
Provide guidance on ad text, images, videos, and other eligible assets used by Google App campaigns.
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04
Campaign Setup & Management
Configure eligible app campaigns, campaign objectives, bidding settings, budgets, and available creative assets, with ongoing management within the agreed service scope.
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05
Reporting & Optimization
Analyze relevant app advertising metrics, including installations, acquisition costs, in-app actions, and conversion performance, to identify optimization opportunities.
OUR PROCESS
From Strategy to Better Results
We follow a structured process designed to connect your app growth objectives with practical Google App Ads campaign activities.
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01
Discovery
We learn about your application, business model, target users, acquisition goals, available creative assets, and advertising budget.
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02
Account Review & Analysis
We evaluate existing campaign performance, app eligibility, conversion tracking, and relevant advertising opportunities where applicable.
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03
Campaign Strategy
We develop a tailored plan covering campaign objectives, available targeting options, bidding considerations, creative requirements, and budget allocation.
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04
Launch & Management
We configure, launch, monitor, and manage eligible App campaigns according to the agreed service scope.
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05
Optimization
We review campaign performance, assess available conversion data, refine relevant settings and assets, and identify opportunities for ongoing improvement.
OUR PRICING
Google App Ads Management Packages
Choose an App Ads management package designed around your application, advertising objectives, campaign complexity, and growth priorities.
$199 / month
Build Your App Advertising Foundation
A practical starting point for businesses introducing their mobile applications to potential users through Google Ads.
Best for: Startups and small businesses launching their first app advertising campaigns.
Package Includes:
- Initial Google Ads account review
- Basic app advertising strategy
- Setup and management of 1 App campaign
- App conversion tracking review
- Basic creative asset recommendations
- Standard bidding and budget configuration
- Monthly performance report
- Email support
$499 / month
Expand Your App Growth Opportunities
A comprehensive campaign management solution for growing applications seeking to improve user acquisition and engagement.
Best for: Growing app businesses with multiple conversion goals and more advanced campaign requirements.
Package Includes:
- Comprehensive Google Ads account review
- Advanced App campaign strategy
- Setup and management of up to 3 App campaigns
- In-app conversion event review
- Creative asset testing recommendations
- Bidding and budget optimization
- App acquisition performance analysis
- Biweekly performance reviews
- Monthly performance report
- Email support
$899 / month
Advanced App Advertising for Complex Business Needs
A tailored management solution for applications requiring broader campaign coordination, advanced measurement, and strategic advertising support.
Best for: Established app businesses and organizations with complex acquisition, retention, or in-app conversion objectives.
Package Includes:
- Comprehensive app advertising account audit
- Customized Google App Ads strategy
- Multi-campaign planning and management
- Advanced conversion measurement review
- App attribution integration guidance
- Creative asset strategy and testing
- Bidding strategy and budget allocation
- Detailed acquisition and conversion analysis
- Ongoing campaign optimization
- Comprehensive performance reporting
- Dedicated campaign support
- Monthly strategy consultation
App Ads FAQs
Find answers to common questions about Google App Ads, campaign costs, app eligibility, conversion tracking, and performance measurement.
What are Google App Ads?
Google App campaigns help businesses promote eligible mobile applications across Google’s advertising inventory. Depending on campaign objectives and eligibility, campaigns can focus on app installations or selected in-app actions.
How much does it cost to run App Ads?
Advertising costs depend on campaign goals, bidding strategy, competition, available conversion data, and budget. Google media spend is billed separately from agency management fees.
Can you advertise both Android and iOS applications?
Eligible Android and iOS applications can be promoted using supported Google App campaign options, subject to platform-specific requirements and campaign eligibility.
Do I need conversion tracking?
Appropriate app conversion measurement is important for evaluating installations and in-app events. Depending on your setup, this may involve Firebase, Google Analytics, or an eligible third-party app attribution provider.
Can App Ads help increase in-app purchases?
Eligible App campaigns can optimize toward supported in-app conversion events when sufficient measurement and campaign requirements are met. Purchase outcomes are not guaranteed.
Do you manage existing App campaigns?
We can review existing Google App campaigns and discuss management or optimization support based on your account condition, business goals, and selected service scope.
Talk to Our App Ads Team
Tell us about your application, target users, and advertising objectives. Our team will help you explore a Google App Ads approach suited to your business needs.